About Us

Don't Over Think It

Writing your 'about' page shouldn't be as difficult as people make it out to be. You don't need to make a mission statement. You don't need to outline your 10 company values. You're not making a pitch to get a loan or fund your company. You are simply letting your customers know who you are and how you came to do whatever it is you do.

Share the Whole Story

Your company story should be written just like any other great story. It needs to contain a past, present, and future. First off, many customers really enjoy learning about the backstory. They want to hear what your founders did before they started the company and what paths led them to where they are now. Then, customers certainly want to know what is currently happening with your company. Tell them about the products you sell and how others have responded to them. Finally, you should give them some hint as to where the company is headed. A simple line will let them know that you are constantly working to make your products more useful and more reliable. They want to make sure you aren't going to abandon the product they love.

Highlight Your People

The people you work with are the easiest way to connect with customers. Don't be afraid to recognize the talent behind the work you do. Customers want to see who it is that packages their boxes and answers their email. It makes everything you do seem more human and more relatable. Give your staff the room they deserve and make sure they are part of your company story.

Sprinkle in Some Hard Facts

People love to share little facts about the products they use. Twitter is constantly filled with customers tweeting tidbits of information about brands that they love. Your 'about' page should give them something to talk about. A simple "facts" section or a few nuggets of information scattered throughout your story can help put what you do into easily shareable chunks. Your company knows the facts that make it special. Don't be afraid to share a few of them.

Write in Your Company's Natural Voice 

Your story should sound the same as your support emails and social media pushes. Don't use jargon that people wouldn't find in your regular communications. The whole point of your story is to paint an awesome picture of who your company is. Don't let the voice you write in send a message that contradicts the content.

Let it be More Than Just Text

Although it's possible to make an amazing 'about' page that uses nothing but text, it certainly isn't ideal. You should use all of the resources at your disposal when telling your story. Photos, videos, illustrations, quotes, and links can all enhance your 'about' page. If your product is one that is very visual, you could use product shots or photos of your workspace to tell a richer story. If you make a B2B product, then testimonials might be an effective addition to your 'about' page. When working to integrate these elements, remember to include only that which actually adds value to your story. Do not simply throw in a photo gallery because you can, do it because it makes sense in the narrative your are drafting.

Be Authentic

This has to be the most important thing to keep in your mind while drafting your 'about' page. If you want to build a base of supportive customers, it's important to be honest with them about who you are and what you actually do. Customers who believe your story will buy your products, read your emails, fill out your surveys, spread the word, and understand when something takes an extra day to ship out. Do yourself, and your company, a favor by staying honest and being authentic.

Update it Constantly

It's also important that you don't let your 'about' page go stale. The last thing you want is someone getting outdated information. A customer who is interested in learning about your company should never get information that contradicts your actions or your products. Set a reminder in your calendar to take a look every month or two just to be sure everything is still relevant and correct.

Conclusion

With these couple tips in mind, hopefully you can better express the things that make your company awesome. If you don't yet have an 'about' page, really spend some time figuring out the best way to convey your story before pushing it live. If you already do have one, try implementing some of these tips and you'll likely be surprised by the positive response.